Monday, May 29, 2017

The 4 Stages of a Book's Life (Free Excerpt!)

I've had two book deals with some of the biggest publishers on the planet: Simon & Schuster/Atria and MacMillan/St. Martin's press. 'Getting published' was nothing like I dreamed it would be. It's probably not what you're dreaming of either. It'll help so much for you to be prepared. That's why I've written BOOK DEAL SECRETS: How to Succeed With New York Publishers, An Insider's Guide for Authors. It's available on Amazon!

If you're a writer, I'm so excited to get this info to you! It's the book I wish I could've read before I signed my first book deal. It'll also help you decide what's best for you: traditional or independent publishing. Being a hybrid author myself, I can tell you they're two very different experiences. btw if you missed the introduction, here it is!
The Four Stages of a Book's Life

Before I move on to the nitty-gritty of your first book deal, I want to talk about the overall life of any book. Regardless of the type of publisher you work with – Big 5 or boutique – there are four stages every book has to go through. These stages may take longer at some houses, and they often overlap, but they’re all vital to the success of your book.

The four stages are:

1. Selection
2. Revision
3. Publication
4. Promotion

Even self-published authors will have to move through these same four stages. The big difference is that as an indie writer, Selection is not about a publisher choosing your book, but your decision what to write about in the first place.

In both cases, Revision refers to editing, one of the most important aspects of creating a great book; Publication also entails the distribution of physical books or e-books; and Promotion includes Marketing and Publicity.

So whether you published with Doubleday in 1917 or are self-publishing with Amazon/KDP in 2017, your book must pass through these four stages. 

Both of my book deals, several years apart with two separate houses, were surprisingly similar. I don’t believe this is simply because publishers are rooted in the past. I think it has more to do with how long it takes to publish a book properly. It’s a lengthy and complicated task to get right. You’ll have a real advantage if you’re prepared for each step, because none of them are easy, even at a big publisher.

The process is so complex, I’m going to take you through it chronologically. I think it’s the easiest way to prepare you for the incredible adventure you’re about to go on. It will also help you ‘visualize’ exactly what it’s like to get a book deal.

You’ve probably heard of the effectiveness of visualization to achieve your goals. From world-class athletes to bestselling self-help gurus, visualizing what you want is a useful tool to materializing your dreams. Even Einstein called imagination the “preview of life’s coming attractions.” So this book will help you feel more confident and in control of the publishing process – rather than lost and confused, as I was most of the time. 

BOOK DEAL SECRETS is chronological, feel free to skip around the chapters. You may be more interested in editing or cover design than submissions or contracting at any given time.

Eventually, however, I’d recommend reading every chapter. A few minutes reviewing the contract process could save you thousands of dollars and help you nab your next book deal. In fact, it could save your whole career.

In the meantime, however, absorb as much as you can. Learn as much as you can. Read each section as many times as you need to. Once you sign that contract, you’re on a real rollercoaster ride and you don’t have any control over it.

A Wild Ride

Even though this is one author’s perspective, I think you’d have a hard time finding a writer who had a wilder ride than I did in the New York publishing world. A lot of great things happened to me – and a lot of terrible things happened to me. So this book will give you a wide spectrum of possible experiences on your book deal. 

However, I’m not going to mention proper names in the book! I want to protect the privacy of the people I worked with as much as I can. I respect – even care a great deal for – all of them. They’re some of the best agents and editors in the business, responsible for some of the biggest hit books of the last twenty years. I was lucky to be able to work with each of them.

And I bet you can ask any of those people and they’d have to agree: “Oh yes, Sheri McInnis … she really did have a wild ride, didn’t she? No wonder she’s writing a book.”


Thanks for checking in! Why not order the complete BOOK DEAL SECRETS today?
Remember, big editors and agents are signing successful independent writers to seven figure book deals! It will help so much if you're prepared! Good luck!

Next time, 'Take Responsibility for Your Career!' ;) Subscribe to the blog to follow along, or check out the e-book now.